Business Domain Names Technology
Monetizing Your Blog:
Using Content to Help
Deliver Targeted Advertising
April 20, 2015
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Most people start blogging about a particular passion or interest that they’ve developed over the course of time. By writing about your interests online, you build a platform for yourself to spread your ideas out into the world. The goal of most blogs isn’t to make money; in fact, most bloggers write about their passion because they simply enjoy the subject matter.

Over time, a blog will mature and gain credibility within a specific niche. Although many wouldn’t consider blogging a career, blogging can become an attractive passive income opportunity when done right. Who wouldn’t want to generate additional income while writing about something they’re interested in?

Regardless of what it is that you write about it, I believe that it is possible to monetize the content found on your website. You might be in a position of where you are thinking about building a website, and you are wondering if you can make money off the content? I’ve listed a few tips below that help will you discover income possibilities.

Learn About Online Tools such as Keyword Planner, Moz & More 

Most carpenters couldn’t go to work without their tools. In regards to monetizing your website, it’s nearly impossible to be successful without equipping yourself with the tools that you need to be successful. The top 3 tools I recommend for those wanting to do research on content are:

You shouldn’t write content without first researching the ability for that content to be monetized. The tools I’ve listed will help you gauge the marketability of the content you plan on writing. If you have a blog and that content is already written, you can still use these tools to see what kind of revenue streams are available for you particular niche.

With Google’s Keyword Planner, you can plug in long tail keywords that you’re planning to writing about on your website. If the keyword has a cost per click value assigned to it, that means that advertisers are spending money on that keyword because it will likely drive traffic to a specific advertiser. When you write about keywords with value, you will likely be able to use targeted advertising that assists your readers in making wise consumer decisions.

With Moz’s Toolbar, you can view the difficulty of gaining access to the front page of google for a particular keyword that you are targeting. Simply install the Moz Toolbar and begin searching for terms. The Moz Score will allow you to gauge the difficult in getting onto the front page of a specific keyword. If a search engine query page consistently lists MozRanks within the 20-30 range, you can likely get on the front page of that search engine result page with a little SEO elbow grease.

MajesticSEO gives you in-depth analytics about your websites metrics that will allow you to track its ability to be monetized. You can also use Majestic to reverse engineer your competitor’s backlinking strategies, so that you can figure out how they are getting monetized content onto Google’s front page.

Sign up for These Top Blog Monetization Programs

Your blog likely mentions products and services that will help a reader achieve their end goal. If you’re promoting someone else’s product or service, why aren’t you taking a cut?  The fact is, you can… and you should! Here’s a few ways on how to do that.

Amazon Affiliate Program 

By far, the most trusted and easiest to use affiliate program on the web is Amazon’s Affiliate Program. Once you sign up, you’ll be able to earn up to 10% commission on products that you link to on your website. If you ran a gardening blog, you could link to the best shovels found on Amazon under a certain price point.

With Amazon’s Affiliate Program, you can get a cut of anything sold on the website. Amazon’s affiliate program uses cookies which allow you to gain commissions from people who have visited Amazon from your website, even if they return to Amazon and buy the product later. Almost any blog can be monetized using Amazon and you can do this discreetly by simply providing text links back to products that you have promoted on your blog.

Google AdSense 

Perhaps you have a blog or website that continually hosts evergreen content. Maybe you have a forum that has steady traffic but you may not want to drive away the visitors by blasting the members with intrusive advertising. If this sounds like your objective, Google AdSense may be the perfect way to monetize your website.

Google AdSense gives webmasters the ability to run text ads, image based ads or other types of targeted advertising that fits the flow of your website. Google AdSense works by simply inserting a small piece of code. Most WordPress users have implemented plugins that allow them to “Set and Forget” their Google AdSense. This gives end users a platform that allows them to control the types of ads that are displayed on their website, blog or forum.

Commission Junction (CJ) 

CommissionJunction, better known as CJ, has been a leader in affiliate marketing for well over a decade. CJ has revolutionized the way that online services are marketed. CJ offers some of most diverse affiliate marketing offerings allowing you to figure out which advertisers work best for your website.

With most affiliate programs, you will likely have to agree to terms and conditions in order to participate. With some affiliate programs, the blog must be pre-established and the advertiser must approve the content and design of your website.

CJ can net publishers huge rewards for getting a sale. Some programs will offer hundreds per sale, while other will offer a percentage of the sale. You may want to sign up for CJ in order to view which current affiliate offerings work best for your website.

Developing Strategies Around Blog Monetization

The key to developing a strategy for monetizing your blog is to think like your readership. Think to yourself, “What would my readers likely be interested in buying?” If you just wrote a raving review about a Snuggie, it would make sense for you to gain an affiliate link back to a Snuggie listing on Amazon.

If your website deals with the sport of fishing, you’d want to link back to popular fishing accessories. Ideally, you’d only like to link back to products that your readers would find useful. When you start linking back to content that isn’t related to your niche, your website’s bounce rate could increase and that specific reader may never come back to your website.

You may want to try a cross pollination strategy in regards to writing content. What does that mean? Take two completely different things and think about how they could be used together. Perhaps you could find one commonly used item and use it in conjunction with another commonly used item to serve a completely different purpose. When you begin to provide original, innovative content to your readers, the monetization of your blog will likely take off.



About author


Hello! My name is Chris Niedojadlo and I’m a tech entrepreneur. My passion has gifted me with a wealth of knowledge and resources that I’d like to share with you. I’m an expert in website promotion, monetization and social media. My personal blog will detail my personal views and opinions on many of the issues emerging entrepreneurs will encounter. Comment and share my articles; I’d love to hear your feedback and help you achieve your entrepreneurial dreams.


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